lather. rinse. repeat.

How fun is this package design from Living Proof? Not sure how easy it would be to open the bottom one with wet hands...

Jesse Kirsch

Graphic designer Jesse Kirsch has created some fun packaging. I really like the simplified style that truly embraces the form follows function element. There isn't a lot of wasted, superfluous material on these packages, just the necessary information. 

Tazaa Soap- I really like these cute little packages. They remind me of a fun version of the periodic table of elements. 

Deep Water- Because really, you want your water to be pure and un-fussy, so why clutter up the packaging with random elements of fake mountains and other unnecessary distractions. 

I love these packages. They are chic in their own way but completely practical. When you're digging around in a drawer or on a shelf why not have everything clearly labeled. And yet it has a certain retro vibe that makes it stylish.. 

moxie- stay pretty

Say hello to Moxie. Available only in the UK & Australia right now, these are the cutest feminine products ever and their tag line is appropriately, "stay pretty." They either come in chic little tins that you can throw in your purse [that also protect the packaging from accidentally splitting open] or in "boudoir boxes." Adorable. Stay Pretty. 

jr watkins

JR Watkins produces natural gourmet, personal care, and home care products - and did I mention how absolutely beautiful their vintage feel packaging is? 

Always Coca [countoured] Cola

The contoured shape of the classic Coke bottle is considered somewhat of an American design icon. The bottle, originally designed to distinguish itself from other bottles, is one of few package designs granted a patent by the U.S. Patent office. 

Originally created nearly 92 years ago, the iconic contour was ever present whether the bottle was plastic or glass, as well as in varying sizes. The 2 liter size, however, had always been the standard 2 liter packaging all 2 liter beverages came in and did feature a contoured bottle. 

Until now. This summer The Coca-Cola Company announced that Chattanooga, TN and Birmingham, Al had been chosen (due to the cities' Coke loyalty) to serve as the testing grounds for a pilot program which featured a new 2 liter contoured bottle. 

The new bottle was overwhelmingly preferred during consumer testing, as both aesthetically more pleasing, as well as for its functionality- its easier to hold and pour. I think its great because it makes the brand more consistent as well. 

[image via the coca-cola company]

BEE

Cool packaging for household products by BEE- Beauty Engineered for Ever.