Tuesday, October 28, 2008

the taste of a new logo


The Pepsi logo has come a long way since its first hand-drawn logo in the 1800s. They recently unveiled new logos for their drinks...they are very futuristic looking and personally, I think they should have gone more classic - especially in a time when people are so worried and uncertain, what better time to go back to an old "friend"? But that's just my opinion. Take a look at the evolution of the logo for yourself. 





And the newest version debuted by Pepsi: 

So the logo is supposed to be a smile, or a grin if you will. I think it would have been cool to go back to an updated version of the circa 1973 logo. 

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